International Agency

Cheeeeese is an  international branding agency with a strong focus on premium brands.
An agency made up of 100% of creatives.
We craft great brand identities and both their physical and digital expressions.
With offices in Paris, Madrid, Geneva, Rio de Janeiro and São Paulo,
we work with a global perspective, using  a unique approach:  happy branding.

Expertise
Clients
Manifesto

WHAT
WE DO

BRAND STRATEGY

Brand Analysis
Brand Platform
Brand Communication Idea
Brand Digital Strategy

BRAND IDENTITY & IMAGE

Naming
Logo
Brandbook
Key visuals

BRAND PHYSICAL EXPRESSION

Packaging
Retail
Publishing
Promotion

BRAND DIGITAL EXPRESSION

Websites
Mobile Apps
Social Media
Content

Cosmetics & Beauty
Wines & Spirits

Food & Gourmet

Hotel & catering
Other sectors

WHAT WE
BELIEVE

Beauty is the promise of happiness !

We believe beauty is the best way to create emotions and to build iconic brands. We are passionnate about luxury and premium brands, with a focus on sectors such as cosmetics, perfumes, wines&spirits, fashion, gourmet goods, selective distribution, and hospitality.

Small is Beautiful !

We believe in proximity, flexibility and reactivity as key factors to success. Since 2000, in each new country, we have been developing small responsive structures where we privilege having a small creative workshop rather than a mechanic and impersonal factory.

Think global, act local

We believe global brands need to feed their strategy with international planning and to implement it locally with bespoke dispositives. Our agency networks allows us to combine both global and local approaches, to provide our client with adapted and coherent solutions.

A picture is worth a thousand words

We believe in image as the purest synthesis of any idea or strategy. Our ADCEPT™ (ADvertising conCEPT) approach is based on this conviction. We ensure the communciation ideas we propose can be illustrated through a unique key visual.

Less is more

We believe « simplicity is the ultimate sophistication », as Leonardo Da Vinci once said. In our works, we have proven along the years that luxury and premiumness always come along with pure image and intuitive design.

Portfolio

Since 2000, we have made branding as easy as a smile for our Happy Clients.

Here are some of the projects we developed, for major international brands as well as smaller "maisons".

Browse the projects by type and click on an image to get more details.

All
3D
DIGITAL
IDENTITY
MERCH
PACK
PUB

Happy Branding

Through our nearly 15 years of existence, we have developed a unique approach to branding: Happy Branding.
It relies on three elements:
- a concept: design in direct™
- an international team: the happy team
- a methodology: the hopscotch

Design in Direct
The Happy Team
The Hopscotch

Cheeeeese is not just a smile,
It’s a connection !

When it comes to creativity, we erase every interference between clients and designers: no delay manager, no profitability director, no head of complexity.
A client and a designer connected and working together to maximize efficiency, reactivity and mutual happiness.
Both are 100% present at every step of the creative process. As a result, the agency proves to be :

more creative
more reactive
more affordable

happy designers worldwide !

Our in-house creatives work as a unique team over 5 offices in Paris, Madrid, Geneva, Rio de Janeiro and São Paulo, always connected via Skype. Every brief is submitted to at least 3 offices to foster emulation and creativity, and provide our clients with the most diverse and original proposals.