Sans titre 215 Jan 2016

The importance of packaging in the wine and spirits industry

Establishing a competitive advantage with design.     In the same way as in the luxury industry, the visual impact plays an important role in the wine and spirits industry. An attractive look can establish a competitive advantage on a specific sector but will also attract new clients who are sensitive to aesthetics.   Indeed, the label can make purchase intention evolve in a considerable way; the results of a study by the Barat Group