29 Feb 2016

Co-branding: What are the interests for brands?

    Brands are evolving in a more and more competitive environment in which it has become difficult to differentiate oneself and offer more value than competitors’ products. For this reason, co-branding is a practice that has become more and more used by brands looking for more visibility and to find new competitive advantages. Co-branding usually consists of an association of two brands but can also be about cooperation between brands and famous designers (see

Key Visual miel Déus11 Mar 2015

Cheeeeese honours the gastronomy

Déus and Origine Gourmet, for the most demanding gastronomists   Cheeeeese loves gastronomy and has worked on two exciting projects of brand creation for exclusive gourmet brands: Déus et Origine Gourmet.   Every Project starts with a concept, yes, but also with a profound passion. Déus is a passioned Project whose ambition was to create a purely Parisian honey of the most exclusive quality.   With four golden medals and exclusive points of sale in

4 Feb 2015

Wine Product Line for Obrist

Cheeeeese creates the new product line “pots” Obrist for the wine producer.       Wine artisan since 1854, owner of 55 hectares of vineyards extended from the Lavaux terraces (a unique place listed as UNESCO world heritage) to Chablais, Obrist is one of the most important wine producers and distributors in Switzerland.   The renowned wine house asked Cheeeeese branding & design agency to design the complete “pots” product category, one of its most

15 Jan 2015

Digital Sell-in Havaianas Platform

Cheeeeese Madrid revolutionizes the way to sell for Havaianas Europe by developing a business management tool for sales teams: the Havaianas Sell-in Tool.     Following the significant expansion of its points of sale in Europe, Havaianas needed to strengthen ties with its sales force on a European level. The marketing department decided not only to equip its sales channel with an advanced business management and marketing tool that will maximize the potential of leads

Coffret Sanoflore8 Dec 2014

Creation of Sanoflore’s Christmas Coffret

For the Christmas season, Cheeeeese Paris created a limited edition metal box for Sanoflore. Sanoflore belongs to L’Oréal Group and offers organic beauty treatments for face and body. Originally created in the heart of the Natural Regional Park of Vercors by a group of botanists and enthusiastic organic farmers, the brand has won many awards for the quality of its products. To celebrate Christmas and the New Year, cheeeeese Paris imagined for Sanoflore the "Elixir