Since 10 years, Cheeeeese works along with the greatest Maisons of Champagne.
Champagne is one of the predominant luxury products of the French heritage, at the same level as castles, gastronomy or wines.
As a prestige icon, Champagne represents culture, luxury, celebration and joy of life. Since 10 years, Cheeeeese works along with the greatest Maisons of Champagne.
From the identity of the bottle to the creation of special ephemeral event spaces, including the elaboration of newsletters, the branding and design agency knows how to adapt itself in a booming market.
Because each brand has a precise positioning on this very competing market, Cheeeeese developed an expertise on the development of 360º operational communication tools adapted to specific targets, specifically to Champagne brands from the LVMH Group (Ruinart, Moët&Chandon, Krug, Veuve Clicquot Ponsardin, Dom Perignon…) which are present in art, fashion or “ultraluxury” sectors.
Ruinart case study
Born in 1729, Ruinart is the oldest “Maison de Champagne”. Cheeeeese accompanied the brand for its launch in Spain in 2005. The agency has developed for Ruinart high added value creations such as an exclusive “vasque” for Ruinart major events such as the ARCO or Madrid Tennis Open. The agency has also created shop windows, merchandising and pieces for PR purposes (press and events).
Veuve Clicquot case study
Veuve Cliquot is a “Maison de Champagne” founded in 1772. Cheeeeese worked on several occasions for this legendary institution, including on packaging projects. The agency also created an advertising campaign for its most prestigious vintage, “La Grande Dame”, which name is a tribute to Barbe-Nicole Cliquot-Ponsardin, nicknamed “La Grande Dame de la Champagne”. (The Great Lady of Champagne)
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