Cheeeeese Madrid revolutionizes the way to sell for Havaianas Europe by developing a business management tool for sales teams: the Havaianas Sell-in Tool.




Following the significant expansion of its points of sale in Europe, Havaianas needed to strengthen ties with its sales force on a European level. The marketing department decided not only to equip its sales channel with an advanced business management and marketing tool that will maximize the potential of leads and sales, but also to automate business transactions with the control center. The tool, available online and offline from any device, allows the company to update its data at any time, allows sellers to make selections of specific products based on their B2B clients, and also to access to marketing materials (campaigns, merchandising and presentations) in various formats (PDF, videos, Excel, etc.).

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