L’Oréal Professionnel is a global brand leader in its market, with an exclusive presence in hairdressing salons. In order to boost sales among its professional distributors in Switzerland (hairdessing salons), L’Oréal Professionnel opted for a campaign aiming to value the purchasing act among end-users, loyal to the brand and its values. In order to thank them for supporting the brand, and despite a difficult context of economical crisis, L’Oréal Professionnel decided de offer them a significant decrease in price: Cheeeeese! was asked to enhance the action creating and developing the concept via various operational tools.
Operational tools – Edition – Merchandising – Advertising campaign