Plymouth Gin

Context

Plymouth Gin, the “world renowned smooth gin”made in the Black Friar’s Distillery, uses the same recipe since 1793. These gins are created exclusively in the city of Plymouth, England.

In order to prepare its comeback through the launch of a new bottle, Plymouth Gin asked Cheeeeese! to prepare with them their operational development and a concept for attracting new clients and barmen. The agency worked with the brand to develop its new image, its launch kits and “curiosity window”s.

Actions

Key visuals – Launch kits – Curiosity window – Operational kit – Press kits – Promotional pieces