Ruinart

Context

Founded in 1729, RUINART is the oldest Maison de Champagne. It is also the only Maison whose “plump” bottle is inspired by the first champagne bottles of the 18th century. Today, the House of Ruinart is only distributed through selected outlets (exclusive restaurants, reknowned sommeliers, important cavists…), and targets essentially connoisseurs, hedonists, passionate about gastronomy and the art world. The brand’s communication is therefore concentrated on a niche market.

Cheeeeese! has developed for Ruinart high added value creations such as an exclusive “vasque” for Ruinart major events such as the ARCO or Madrid Tennis Open. The agency has also created shop windows, merchandising and pieces for PR purposes (press and events).

Actions

Events – Communication tools – Edition – Merchandising